The fact that the world is changing and that the most pronounced changes the growth of technology, has led to the growth of very many industries which means that the competition that is there between industries in the same market has really grown. Competition being more stiff means that the management teams of these companies must come up with more creative means to ensure that they still remain to be the dominant brand in the brand that most customers and prospective customers still prefer when given alternatives of the same product that produced by different companies. In order to still remain to be the dominant brand, and remain to have the biggest market share of the market that they are competing for, management teams are left to find a way of gaining a competitive advantage against all their competitors. Use of discounts has been used by management teams Before to encourage loyalty in the customers that are ready purchasing products produced by the company and discounts have also been used as a form of attraction to prospective customers. One other techniques that companies can engage in in order to gain a competitive advantage over their customers, is to come up with custom-made voiceovers that can be used only the companies telephone lines especially the telephone line that is used by customers to contact the company. The use of custom-made voiceovers that would be made with customer in mind would go a long way in ensuring that the customers are being engaged as they should be by the company. Before settling down on a specific voiceover however, there are a few factors that the management team must take into consideration in this article shall discuss some of those factors.
In order for the message that the company is hoping to pass to their customers and to their prospective customers through the voiceover to be well received, one of the characteristics that the management team must ensure the check for in the custom-made voiceover is clarity and proper articulation of the message. When the voiceover is clear and the person listening to it can fully understand whatever is being said, they are likely to think of the company is professional and likely to be more attractive to the company compared to a voiceover that would not be as clear.
A percentage of voiceover has been recorded and is being played that is also another very important characteristic that management teams should look out for. When the recording of the voiceover is too fast, there is a risk that the message will not be fully understood by either listeners and at the same time, if they voiceover is too slow, raise the risk of the listeners getting bored and therefore not connecting with the message that was being passed by the voiceover.